Introduction to Agritechnica

Agritechnica is the world’s largest agricultural machinery trade fair, and it’s a key business marketplace and meeting point for the international agricultural sector. The event is a showcase for the latest products and innovations from leading companies and a forum for discussing the future of crop production.

Held from November 10-16, 2025, in Hannover, Germany, Agritechnica is a crucial industrial trade show. It also runs alongside the SYSTEMS & COMPONENTS exhibition, which is a B2B marketplace for the agricultural machinery supply industry.

Attending Agritechnica provides a unique opportunity to learn about new technologies, collaborate with industry peers, and gain valuable experience in modern agriculture. It’s a must-attend event for anyone seeking the best agricultural exhibition tour in Germany.

Agritechnica Organizers

The Agritechnica exhibition is organized by the DLG (Deutsche Landwirtschafts-Gesellschaft), also known as the German Agricultural Society. This is a highly respected international organization with over 130 years of history, and it plays a major role in developing new technologies and promoting global standards within the agricultural industry.

Beyond Agritechnica, the DLG hosts other specialized events and exhibitions around the world. These events attract major companies, equipment manufacturers, startups, and international experts, providing a great platform for knowledge sharing and business partnerships.

By attending Agritechnica, professionals get a unique chance to see the latest global trends and advanced technologies in the field, all under the guidance of the influential DLG.

Participation of Top Global Companies

Agritechnica, the world’s largest agricultural machinery exhibition, is a major event where top global companies showcase their latest innovations. The presence of industry leaders like John Deere, CLAAS, New Holland, Fendt, Case IH, and AGCO makes it a central hub for networking and knowledge exchange.

Key Participating Companies

• John Deere: A leading manufacturer of tractors and combines, known for its focus on autonomous systems and digital solutions.
• CLAAS: A German pioneer in advanced combines and harvesting equipment, emphasizing performance optimization and energy efficiency.
• New Holland: A global brand offering a wide range of machinery, with a focus on sustainable farming and environmentally friendly technologies.
• Fendt: A German brand owned by AGCO, specializing in high-quality, technologically advanced tractors that use digital and automation tech.
• Case IH: An American brand known for its tractors, combines, and tillage equipment, with a strong focus on precision farming and productivity.
• AGCO: An international manufacturer that owns several major brands, including Fendt, Massey Ferguson, and Challenger. It uses Agritechnica to highlight its innovative and smart solutions that improve farming and reduce environmental impact.

Important Side Programs at Agritechnica

Agritechnica is more than just an exhibition of machinery; it’s also a hub for learning and networking with a wide range of specialized side programs. These events are designed to give visitors a more comprehensive experience by providing opportunities to expand their technical knowledge and build business connections.

Here’s a breakdown of the key side programs:

• Digital Farm Center: This interactive area focuses on the future of farming by showcasing new digital technologies, robotics, and artificial intelligence. It’s a space for farmers, producers, and scientists to see the latest in smart agriculture and resource optimization.
• Innovation Award: This prestigious award recognizes the most innovative new technologies and products in the agricultural machinery industry each year. It’s an opportunity for companies to highlight their creative achievements and for visitors to learn about the latest trends in innovation.
• Tech Stage: Experts and professionals present talks and live presentations on new technologies, market trends, and future challenges on this dedicated platform. It’s a great way for attendees to gain technical knowledge and for decision-makers to find optimal solutions for their businesses.
• Networking Events: These events provide a setting for agricultural professionals to connect, discover new collaboration opportunities, and share experiences. They are crucial for developing professional relationships and growing businesses.
• Guided Tours: Visitors can take guided tours with professional guides to get more detailed information about specific products and technologies. These tours are particularly useful for those who want to dive deeper into the technical details and specialized knowledge of the industry.

Key Reasons for Agricultural Professionals to Attend Agritechnica

1. Here’s a summary of the main reasons for agricultural professionals to attend Agritechnica:

• Access to Cutting-Edge Technology: Agritechnica is a premier platform for seeing and evaluating the latest agricultural machinery, equipment, and digital innovations. This direct exposure helps professionals enhance their farms’ productivity and profitability.
• Global Networking and Collaboration: The exhibition brings together producers, distributors, investors, and experts from around the world. It’s an unparalleled chance to network, exchange experiences, and forge new business partnerships to expand markets and build long-term relationships.
• Specialized Knowledge and Training: Attendees can participate in workshops, seminars, and scientific meetings led by international specialists. These sessions provide valuable insights into the latest research and methods, significantly boosting participants’ technical skills.
• Product Comparison: With leading global brands like John Deere, CLAAS, and Fendt all in one place, visitors can directly compare different products in terms of quality, efficiency, and price to make informed purchasing decisions.
• Insight into Future Trends: The event showcases future trends such as digital agriculture, AI, robotics, and smart irrigation systems. Understanding these developments gives professionals a competitive edge and helps them plan for the future of their businesses.

How to Participate in Agritechnica

To attend Agritechnica, agricultural professionals can register and purchase tickets online through the event’s official website. The exhibition, held every two years in Hannover, Germany, attracts thousands of international visitors and is the world’s largest event for agricultural machinery and new technologies.

You can also join an organized exhibition tour in Germany, which offers a structured way to participate. These tours provide a comprehensive plan that allows you to take full advantage of the networking opportunities, B2B meetings, and training workshops available at the event.

By attending Agritechnica, you get a unique opportunity to see top brands, advanced equipment, and the latest global innovations in agriculture up close.

Summary

The Agritechnica exhibition is the best opportunity for agricultural professionals to get acquainted with advanced technologies, update their knowledge, and expand their professional network on agricultural tours in Germany. By participating in this international event, you can gain direct access to global innovations and collaboration opportunities, and play an effective role in advancing smart and sustainable agriculture.

For your trip and attendance at this exhibition, make sure to apply for a German or Schengen visa in a timely manner to enjoy this valuable experience with peace of mind.

As a leading organizer of exhibition tours in Germany, Sorient specializes in providing comprehensive travel packages for trade shows and events. Our expertly planned tours ensure a seamless experience, handling all logistics from flights and accommodation to on-the-ground support. We help you maximize your time at key exhibitions, connecting you with top industry players and the latest innovations.

To learn more about our exhibition tours and how we can tailor a package to your needs, please contact Sorient today.