Introducing Agritechnica
Introduction to Agritechnica
Agritechnica is a meeting point for decision-makers and the most important business marketplace for the international agricultural sector. The exhibition serves as a showcase for the global agricultural machinery industry and a forum for the future of crop production. All the leading companies in the industry present their latest products and innovations at the world’s largest agricultural machinery trade fair. The SYSTEMS & COMPONENTS exhibition, which is a business-to-business (B2B) marketplace for the international agricultural machinery supply industry and the off-road vehicle sector, is held concurrently with Agritechnica.
The Agritechnica event will be held in person from November 10-16, 2025, in Hannover, Germany, and is recognized as one of the world’s most important industrial trade shows. Participating in this exhibition tour is a unique opportunity to learn, collaborate, and gain experience in modern agriculture. If you’re looking for the best agricultural exhibition tour in Germany and want to get acquainted with new technologies and advanced equipment, don’t miss Agritechnica.
Agritechnica Organizers
Agritechnica is organized by the DLG (Deutsche Landwirtschafts-Gesellschaft), or the German Agricultural Society, one of the most reputable and influential international institutions in the field of agriculture. With over 130 years of history, this organization plays a vital role in developing technologies, introducing innovations, and promoting global standards in the agricultural industry. In addition to Agritechnica, the DLG organizes other specialized events and exhibitions worldwide, attracting large companies, agricultural equipment manufacturers, startups, and international experts to create a platform for knowledge exchange and business collaborations. Attending this exhibition, which is held under the auspices of the DLG, is a unique opportunity for agricultural industry professionals to get acquainted with the latest global trends and the most advanced technologies in the field.
Participation of Top Global Companies
As the world’s largest and most prestigious event in the agricultural machinery industry, the Agritechnica exhibition annually hosts the extensive participation of leading global companies. Prominent brands such as John Deere, CLAAS, New Holland, Fendt, Case IH, and AGCO showcase their latest technologies and innovations at the exhibition. The presence of these agricultural industry giants has made Agritechnica a milestone for introducing advanced equipment, smart systems, and new agricultural solutions, providing a unique opportunity for networking, knowledge exchange, and increasing productivity in agriculture. Participating in this exhibition is a golden opportunity for farmers, producers, and professionals in this sector to get acquainted with the latest global trends and pave the way for their business development.
John Deere John Deere is one of the largest and most recognized agricultural machinery manufacturers in the world, known for its tractors, combines, and advanced farming equipment. The company focuses on technological innovations like autonomous systems, precision farming, and digital solutions, playing a significant role in transforming the agricultural industry. John Deere’s presence at Agritechnica is an excellent opportunity to introduce its latest technologies and products to agricultural professionals.
CLAAS The German company CLAAS is a pioneer in the agricultural machinery industry, known for producing advanced combines, tractors, and harvesting equipment. With an emphasis on optimizing performance and reducing energy consumption, CLAAS showcases its new and smart technologies at Agritechnica. The company is continuously developing innovative products to increase productivity and sustainability in agriculture.
New Holland New Holland is a prominent global brand in agricultural machinery production, offering a wide range of tractors, combines, and farm equipment. The company focuses on sustainable agriculture and the use of new technologies such as cleaner engines and automation systems, striving to provide effective solutions for modern farming challenges. New Holland’s presence at Agritechnica is an opportunity to showcase its advanced and environmentally friendly technologies.
Fendt Fendt, a distinguished German brand owned by AGCO, is renowned for producing high-quality and technologically advanced tractors. Fendt products utilize new digital and automation technologies to help farmers improve performance and reduce costs. At Agritechnica, the company will showcase its latest achievements in smart machinery.
Case IH Case IH is a well-known American brand in agricultural machinery production, recognized for designing and manufacturing tractors, combines, and tillage equipment with new technologies. With a focus on precision farming and increasing productivity, Case IH has an active presence at Agritechnica, where it introduces its latest products and digital systems to facilitate the work of farmers.
AGCO AGCO is an international agricultural machinery manufacturer that owns several reputable brands, including Fendt, Massey Ferguson, and Challenger. By offering innovative solutions and smart technologies, AGCO helps improve agricultural performance and reduce environmental impact. The company’s presence at Agritechnica solidifies its position as a global agricultural industry leader and showcases its latest technologies.
Important Side Programs at Agritechnica
In addition to showcasing the latest agricultural machinery and technologies, the Agritechnica exhibition also holds a variety of specialized side programs that provide a unique opportunity for learning, networking, and getting acquainted with industry innovations. These events include the Digital Farm Center, the Innovation Award, the Tech Stage, Networking Events, and Guided Tours, each designed to enhance technical knowledge, exchange experiences, and develop agriculture-related businesses. Active participation in these side programs helps visitors gain a more comprehensive and impactful experience from Agritechnica.
Digital Farm Center The Digital Farm Center at Agritechnica, with its focus on new digital technologies, robotics, and artificial intelligence, provides an interactive and educational space for farmers, producers, and scientists. In this section, visitors can experience the latest achievements in smart agriculture and resource optimization solutions. This center is an excellent opportunity to learn about the technologies that will shape the future of sustainable and efficient agriculture.
Innovation Award The Agritechnica Innovation Award is one of the most prestigious awards in the agricultural machinery industry, presented annually to the best new technologies and products. This section is an opportunity for companies to showcase their creative achievements and draw global attention to transformative technologies. Attending this program helps visitors become familiar with the latest innovation trends in agriculture.
Tech Stage The Tech Stage is a special platform at Agritechnica where experts and professionals from the agricultural industry give specialized talks and live presentations on new technologies, market trends, and future challenges. This side program is an excellent opportunity to increase technical knowledge and receive detailed information about industry developments, helping decision-makers find more optimal solutions for their businesses.
Networking Events Networking events at Agritechnica provide a space for agricultural professionals to connect with one another, discover new collaboration opportunities, and share their experiences. These sessions help develop professional relationships and promote businesses, and are a key part of making the most of the exhibition.
Guided Tours Agritechnica’s guided tours allow visitors to explore different parts of the exhibition with professional guides and receive more detailed information about new products and technologies. These tours are especially useful and practical for people looking to examine technical details and gain specialized knowledge.
Key Reasons for Agricultural Professionals to Attend Agritechnica
- Familiarity with the Latest Agricultural Technologies and Equipment One of the main reasons for agricultural professionals to attend Agritechnica is to get acquainted with the newest machinery, equipment, and innovative technologies in the field. As the world’s largest event in agricultural machinery, this exhibition provides a platform for participants to see and examine the latest engineering achievements and digital innovations up close. This helps them increase the productivity and profitability of their farms with up-to-date technologies.
- Creating Opportunities for International Collaboration and Networking Agritechnica is a gathering place for producers, distributors, investors, and agricultural industry experts from around the world. This massive international congregation provides a golden opportunity for networking, exchanging experiences, and creating new business collaborations. Professionals can use this opportunity to expand their market, find new business partners, and establish long-term relationships.
- Access to Specialized Knowledge and Training The holding of workshops, specialized seminars, and scientific meetings on the sidelines of Agritechnica is another important reason to participate in this event. International experts and specialists present the latest scientific findings and new agricultural methods in these sessions, which can significantly enhance the skills and technical knowledge of participants.
- Viewing and Comparing Products from Top Global Brands At Agritechnica, major and reputable global brands like John Deere, CLAAS, New Holland, and Fendt introduce their latest products and technologies. Visitors have the opportunity to compare the products of different brands in terms of quality, efficiency, and price, and make the best choice for their needs.
- Understanding Future Trends in the Agricultural Industry Another benefit of participating in Agritechnica is getting acquainted with the future trends and developments of the agricultural industry. At this event, advanced technologies such as digital agriculture, artificial intelligence, robotics, and smart irrigation systems are introduced, which will play a significant role in the future of agricultural production. Understanding these trends helps professionals in this field operate with a clearer vision and better planning in a competitive market.
How to Participate in Agritechnica
To participate in Agritechnica, interested parties and agricultural professionals can register online on the official website of the event to purchase their tickets and plan their visit. This exhibition, the world’s largest event in agricultural machinery and new technologies, is held every two years in Hannover, Germany, and hosts thousands of international participants and visitors. It is also possible to participate in the event as a group with a comprehensive plan through an exhibition tour in Germany, to take advantage of the unique opportunities for networking, B2B meetings, and training workshops in addition to visiting the various sections of the exhibition. Attending Agritechnica allows you to get up close and personal with top brands, advanced equipment, and the latest global agricultural achievements.
Summary
The Agritechnica exhibition is the best opportunity for agricultural professionals to get acquainted with advanced technologies, update their knowledge, and expand their professional network on agricultural tours in Germany. By participating in this international event, you can gain direct access to global innovations and collaboration opportunities, and play an effective role in advancing smart and sustainable agriculture.
For your trip and attendance at this exhibition, make sure to apply for a German or Schengen visa in a timely manner to enjoy this valuable experience with peace of mind.